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eBay revs up to take on Auto Trader in car ads

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Online marketplace eBay says it is acquiring the Motors.co.uk website, making it a “leading alternative” to Auto Trader as an ad site for cars.

Under the deal, Motors.co.uk would become part of classified ad site Gumtree UK, also owned by eBay.

The combined group would offer more than 620,000 car listings, against Auto Trader’s 500,000.

The deal is subject to approval by regulators and is expected to be completed early next year.

Auto Trader says it attracts 10.3 million unique users a month, while eBay says its combined business “via three shop windows” will reach 10 million.

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