Gangnam Style” is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. “Gangnam Style” received mixed reviews, with praise going to its catchy beat and Psy’s amusing dance moves (which themselves have become a phenomenon) in the music video and during live performances in various locations around the world. In September 2012, “Gangnam Style” was recognized by Guinness World Records as the most “liked” video on YouTube. It subsequently won Best Video at the MTV Europe Music Awards held later that year. It became a source of parodies and reaction videos by many different individuals, groups and organizations.